Understanding SEO: Is your law firm’s website optimized?
Underdogs, solo-firms, and industry giants can all benefit from marketing. Understanding your client base and retaining them is the goal of course. But, how do you get there? Traditional marketing and advertising aside, digital marketing is the best way to get an ROI in 2022. More than 3 in 4 Americans have access to the internet through their phones and the share of lawyers receiving clients through digital sources is rising.
Digital marketing can include everything from paid search to a video marketing campaign. A huge component of what a digital marketing strategy includes is SEO. SEO stands for ‘Search Engine Optimization.’
Optimizing your website is not as easy as 1, 2, 3. Optimizing your site is like opening a Swiss Army Knife. There are a ton of tools that are useful but picking the right one for the right job requires some knowledge. Some parts of SEO deal with the actual way your site looks to a user (on desktop, mobile, or tablet), it can also deal with the speed of the site, or with more technical aspects too.
Before you decide that this is too much to read about in one sitting we wanted to offer you this opportunity. Try our Free SEO Audit tool! This tool will allow your firm to gain a benchmark report of how your website is performing in the eyes of Google (you might be surprised at what you find). Click the link above or enter your information below to receive your free report today!