How to Claim Your Google Business Profile for Your Law Firm

Imagine potential clients strolling down a busy street, searching for a law firm that can address their legal needs. They walk past several offices, but yours isn’t among them. Without your firm’s presence, how would they know you exist? 

In today’s digital age, not having a Google Business Profile (GBP) is the equivalent of being invisible on the virtual street. As an attorney or law firm, establishing a strong online presence is paramount to attracting clients, and having a Google Business Profile can significantly boost that presence. In this article, we’ll explore the significance of a Google Business Profile, how it can benefit your law firm, and how you can claim yours.

The Power of Online Searches

Before diving into the details, let’s take a moment to grasp the influence of online searches. According to recent statistics, 93% of online experiences begin with a search engine, and 46% of all Google searches are local. This means that potential clients are actively seeking legal services through online platforms. If your law firm doesn’t have a prominent online presence, you risk missing out on a significant portion of these potential clients.

What is the Google Business Profile (GBP)?

The GBP is a free and invaluable tool offered by Google. It allows businesses to create an online listing that showcases their essential information, such as contact details, operating hours, addresses, and reviews. This profile appears prominently in Google search results, Google Maps, and the Knowledge Panel (information boxes displayed when you perform a search that provide a concise overview of a topic), providing users with quick and essential information about your law firm.

Who Can Claim It?

Any legitimate law firm or attorney can claim their Google Business Profile. It is essential to ensure that your firm is accurately represented online and takes advantage of the benefits that come with a complete and optimized profile.

Why Is It Important?

Claiming your Google Business Profile offers numerous advantages for your law firm:

  • Increased Visibility: A complete and optimized profile ensures that your law firm appears in relevant local search results, making it easier for potential clients to find you. It also helps you rank higher in search results, which is crucial considering that 75% of people never scroll past the first page of search results pages. The more complete your profile, the higher it will rank for relevant searches, and the bigger the chances of potential clients seeing and choosing your business over others.
  • Credibility and Trust: A well-maintained profile enhances your firm’s credibility and trustworthiness, as clients rely on accurate and up-to-date information provided by Google.
  • Better User Experience: Clients can quickly access essential details about your firm, including reviews, contact information, and directions, improving their overall experience.
  • Competitive Edge: Having an optimized profile helps you stand out from competitors, making your law firm more appealing to potential clients.

How to Claim Your Google Business Profile

Now that we understand the importance of claiming your GBP, let’s go through the steps to get started:

  • Sign in to Google My Business: Visit the Google My Business website and sign in with your Google account. If you don’t have one, create a new account for your law firm.
  • Locate Your Business: Use the search bar to find your law firm. If it appears, claim the profile. If not, select “Add your business to Google” and provide the necessary information.
  • Verify Your Business: Google may require verification to ensure the legitimacy of your law firm. There are several ways to verify your business:
  • Receive a PIN by phone call: Google will call your business phone number and provide you with a PIN. Keep a pen and paper ready to jot down the PIN during the call so that you can enter it into your profile later.
  • Receive a PIN by text message: Google can send the PIN to your mobile device via text message.
  • Receive a PIN by physical postcard: Google can mail you a postcard with the PIN. This method takes the longest, usually around 14 days.
  • Immediate verification through Google Search Console: In some cases, Google can instantly verify your Google Business Profile if you have already verified your website through Google Search Console. Simply search for your business name on Google, and an option to verify or resolve any profile issues will appear. You can also perform this step using the Google Maps app or by typing “My business” into the search bar.
  • Optimize Your Profile: Fill in all the necessary details, including your firm’s name, contact information, website link, operating hours, and a compelling description. Add high-quality images and encourage satisfied clients to leave reviews.

How to Optimize Your Google Business Profile


Unlock Your Law Firm’s Potential with Green Cardigan Marketing

Claiming your Google Business Profile is a crucial step for law firms looking to establish a strong online presence. By optimizing your profile, you can enhance visibility, credibility, and user experience, ultimately attracting more potential clients.

At Green Cardigan Marketing, we understand the unique challenges that law firms face in the digital landscape. Our expertise in SEO and online marketing for law firms enables us to optimize your Google Business Profile, ensuring maximum visibility and engagement with potential clients. Claiming your Google Business Profile is just the first step, and our comprehensive marketing solutions can take your law firm to new heights.

Don’t let your law firm remain invisible in the digital world. Claim your Google Business Profile today and experience the transformative power of a robust online presence.

To learn more about how Green Cardigan Marketing can boost your law firm’s online success, contact us for a free consultation.