Now that nearly every American is online, more people are relying on the internet to find services. This is especially true for specialized industries like law firms, whose services are sometimes too niche to gain a lot of attention through word-of-mouth.
By revamping your online presence, you can get new clients and encourage old ones to return whenever they need your services.
The professionalism of your website speaks volumes about the legitimacy of your firm. A clear, streamlined design with easy-to-read and relevant text conveys your trustworthiness and ability to communicate clearly.
Your website must also be intuitively designed to maximize qualified leads while allowing visitors to find the information they need. A website without dedicated landing pages, localization, and contact forms may cause your bounce rate to be higher than it should be.
Google, Bing, and other search engines use a complex algorithm to determine which websites they show at the top of search results. They look at factors like the number of links, the inclusion of relevant terms, and the length of the text when deciding a website’s rank.
Most users are trying to find what they’re looking for quickly, so they don’t bother going past the first page of search results. Optimizing your website for length, keywords, and other critical elements can help place your webpage at the top of the search result rankings.
Even with search engine optimization, sometimes your firm needs an extra boost to appear at the very top of high-value keyword searches. Paid search advertising is a great investment that can get results within days of the campaign being launched, and only makes you pay for placement if someone clicks on your ad.
Paid search advertisements are helpful for rapid response campaigns designed to get the word out about your services in response to current events. If you don’t have time to wait for Google and other search engines to update their rankings with your updated site, then paid search is a potential game-changer.
Social media is great for sharing information and getting your name out there, but it’s also good for fostering local community connections. This is especially pivotal for local law firms, who can share and connect locally to develop a positive reputation.
Email marketing may seem unusual for law firms, but it can be a useful way to stay at the top of clients’ minds. It may help them remember your name and the quality of your firm when they need additional services in the future.
Email marketing and social media can share a mixture of legal topics and relevant local content. By sharing information that local clients care about, you can promote your own positive image while building individuals’ knowledge.
The Role of a Great Marketing Firm
Green Cardigan Marketing can use all five of these steps to create campaigns to transform your online presence. We know the importance of establishing legitimacy and trust for law firms, and we combine your expertise with our marketing skills to create a brand that can grow organically for years to come. Contact us today for your free marketing review.