Everyone has a cell phone now, and many Americans use them for hours a day, checking emails, reading news, and posting to social media.
According to a 2018 survey of law firms, more than 50% of law firms rated the importance of digital marketing 4 out of 5. Yet, nearly half of those polled only allocated 15% of their budget to digital marketing strategies.
Use a monthly email newsletter to keep current and past clients informed, maintain a clear voice and image for your firm, and attract new clients.
With the number of emails people receive every day, you don’t want to overwhelm your clients. Keep the emails to once a month and make sure to update your list to discard non-interested recipients.
In the 2018 survey, the top social media network law firms reported using was LinkedIn. However, in today’s world of Facebook, Instagram, and Twitter, firms need to be comfortable posting on various platforms.
It’s time-consuming to create and maintain multiple social media accounts. Your firm should have a consistent profile across all the platforms and interact appropriately for each media. Instagram is all about photos, and Twitter is all about character count.