Law Firm SEO Success Stories: 307% Organic Traffic Growth in Six Months

Slovensky Law is a family and divorce law practice in Roanoke, Virginia that partnered with Green Cardigan Marketing to improve their online visibility and attract more qualified leads through organic search.

The Challenge

Slovensky Law wanted to expand their digital presence and convert more website visitors into clients. Before working with Green Cardigan Marketing, their organic visibility was limited, and they needed a strategy to consistently generate traffic and inquiries.

An SEO Strategy That Works

Green Cardigan Marketing developed a high-level SEO content strategy built around Slovensky Law’s ideal audience. The approach focused on improving visibility for high-intent divorce and family law searches, strengthening their local presence, and publishing optimized content that addresses the questions clients search for most.

The Results

Initial 12-Month Performance:

  • Baseline organic traffic before engagement: 2,837 sessions.
  • First six months (Oct 1, 2022 – Mar 31, 2023): organic sessions increased by 307.65%, rising to 11,565 sessions.
  • Following six months: organic sessions increased by an additional 10.18%.

Continued Success

Performance highlights beyond the initial 12 months:

  • Early 2024 vs. early 2023: organic sessions increased by 75.31%.
  • Recent two-year period (Nov 1, 2023 – Oct 31, 2025) vs. previous two years: Organic Search Sessions increased by 159.68% (from 20,393 to 52,956).
  • Same two-year comparison: total Organic Search users increased by 176.68% (from 36,699 to 52,956).
  • Last six months (May 2025 – Oct 2025): Google Search Console impressions increased by 119.31% (from 536,873 to 1,177,464), and clicks increased by 99.56% (from 7,954 to 15,873).
  • Organic Search accounted for 77.12% of total sessions (27,003 sessions) in the one-year period ending October 31, 2025.
  • Continued traditional and AI-supported SEO efforts led to AI Search results.

Ongoing Growth for Slovensky Law

Slovensky Law Firm continues to experience steady growth with Green Cardigan Marketing’s ongoing SEO support, increasing their visibility, strengthening search performance, and generating consistent new case opportunities from their growing online presence.

The Transformative Power of SEO

This case study embodies the transformative power of strategic digital marketing. Green Cardigan Marketing’s expertise helped Slovensky Law Firm scale new heights, ensuring that their mission, compassion, and expertise reached the families that needed them the most. Today, the firm continues to leverage SEO to fulfill their ultimate goals and extend their reach in an ever-evolving digital landscape.

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