Law Firm SEO Success Stories: 307% Organic Traffic Growth in Six Months

Holmes Law is a Wyoming criminal defense firm that partnered with Green Cardigan Marketing soon after opening. The team needed a strong digital foundation and a strategy to bring in consistent, high-quality leads.

The Challenge

Launching a criminal defense firm without an established online foundation meant Holmes Law needed results quickly. With no SEO groundwork in place, limited brand awareness, and a statewide audience to reach, every marketing decision had to be intentional. The firm needed a strategy that supported fast initial growth while establishing a strong base for long-term visibility and authority.

A Customized Marketing Strategy That Works

Green Cardigan Marketing built a focused digital marketing strategy designed to give Holmes Law a strong start. The approach included a new website, high-level SEO planning, and coordinated LSA campaigns to reach high-intent criminal defense searches across Wyoming.

The Results

During the first several months of SEO and website work (May 1 to October 31, 2025), Holmes Law saw clear, measurable improvements:

  • Significant Session Growth: Organic Search sessions increased by 61.16% when comparing the most recent three-month period to the previous one.
  • Leading Traffic Channel: Organic Search became the dominant traffic source, accounting for 47.3% of total sessions across the six-month review period.
  • Higher Engagement: Engaged sessions from Organic Search increased by 28.84%, showing stronger user interaction and improved content relevance.
  • Improved Search Visibility: The firm’s average Google Search position improved from 19.97 to 13.74, increasing the likelihood of new clients finding the firm online.
  • Growth in Clicks and Impressions: Organic clicks grew to 189, and impressions expanded to 14,185, reflecting increased reach and stronger placement across search results.
  • Homepage Ranking Strengthened: The homepage nearly doubled its average search position, improving from 19.89 to 11.24 in the same two-month comparison and establishing stronger authority in search results.

Impact of Google PPC and Strategic Campaigns

Beyond organic SEO performance, Google PPC and strategic campaigns have contributed to firm-wide growth:

    • Retained over 85 private clients in the past year
    • More than 50% began after marketing efforts started
    • Maintains an 80% conversion rate from inquiries
    • Average case value increased by $1,000+

    Ongoing Growth for Holmes Law

    Thanks to the positive impact from our initial marketing strategy, Holmes Law didn’t just grow – they diversified. They have successfully expanded their practice to offer estate planning services in addition to their criminal defense case load.  Today, Holmes Law continues to grow with Green Cardigan Marketing’s ongoing SEO and Google PPC support, strengthening their statewide visibility and creating a reliable flow of new client inquiries in both criminal defense and estate planning.

    The Transformative Power of SEO

    This case study embodies the transformative power of strategic digital marketing. Green Cardigan Marketing’s expertise helped Holmes Law Firm scale new heights, ensuring that their mission, compassion, and expertise reached the families that needed them the most. Today, the firm continues to leverage SEO to fulfill their ultimate goals and extend their reach in an ever-evolving digital landscape.

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